Google Emailed "Does This Look Right to You?" Here's What to Do

What the “Does this look right to you?” email means

Anyone can suggest a change to a business on Google Maps: a customer, a competitor, or someone who just thinks your hours are wrong. Google says it will notify owners about certain suggested edits before it publishes them.

Owners have reported emails like “Does this look right to you?” for these notices. That isn’t wording Google publishes in its help pages, so don’t rely on the subject line. What matters is the substance: someone wants to change a detail on your profile, and Google is asking you first. The notice can come by email or show up inside your profile, and it goes to the account that manages the profile.

The 4-day rule, in Google’s own words

Google added this section to its help page, “Understand Google updates on your Business Profile.” Search Engine Roundtable reported the change on September 23, 2026:

“If a suggested edit requires your review, you may receive an email or an in-product notification. Once notified, you have 4 days to accept or reject the suggestion.”

“If you don’t respond within 4 days, Google may automatically publish the update if it is supported by other publicly available information, such as your business website.”

And the caveat most owners miss:

“Google may apply suggested user edits to your business information without prior review. This happens in cases where edits are necessary to meet policy guidelines.”

So not every change comes with a four-day warning. Some edits go live without asking you, and when Google does ask, the clock is short.

How to review a suggested edit, step by step

1. Open your profile. Sign in to the Google account linked to your Business Profile. Then search your business name on Google, or open the Google Maps app and tap Business at the bottom right.
2. Select Edit profile. If Google has made or suggested updates, you’ll see a notification at the top of the page.
3. Look for blue text. Google says blue shows info changed by Google. Black or white text means there are no updates from Google.
4. Accept or reject the suggestion. Use the accept or reject options in the notice. The exact buttons and layout can vary between Search, Maps, desktop, and phone, so read each suggested value before you choose.
5. Accept only what’s true. If a customer correctly spotted that your hours changed, accept it. If it’s wrong, reject it within the 4 days.
6. Fix your website the same day. If the wrong detail came from somewhere public, it can come back. The next section explains why.

A wrong edit already went live. Now what?

Fix it yourself. In Edit profile, change the field back to the correct value and select Save.

Google reviews owner edits before they go live. It says most take up to 10 minutes, but some take up to 30 days. Your edit will show one of three statuses:

• Accepted: your info displays on the profile.
• Pending: Google is still reviewing it.
• Not approved: Google couldn’t confirm it was accurate. Google says you might be able to appeal.

Don’t keep re-saving the same value while it’s pending. Note what you changed and when, so you can follow up.

Then find the source. If your website, an old directory listing, or a stale social profile still shows the wrong phone number or hours, Google can keep picking it up.

Why your website decides which version wins

Google names your business website as the public information it checks before it publishes an unanswered edit. Google also says profile info comes from crawled web content, licensed data from third parties, and users. When your website and your profile agree, a wrong suggestion has nothing to back it up. When they disagree, you’ve handed Google a reason to side with the stranger.

That’s why we never treat Google Business Profile work and website SEO as separate jobs. Check these on your site against your profile:

• Name and phone number: identical in the header or footer, on the contact page, and in your schema markup.
• Hours: same days, same times, holidays included.
• Services: service pages named the way your profile’s services are named.
• Service area: town pages that match the towns on your profile.
• Address: if you’re a service-area business with your address hidden on Google, don’t publish a street address on the site either.
• Schema: LocalBusiness markup with the same name, telephone, areaServed, and openingHours.

Then do the same check on the directory listings you control. It’s dull work, and it’s what keeps your version of your business the one Google trusts.

New rules on what you can say in your profile and posts

In early October 2026, Google updated the Advertising and solicitation section of its Maps content policy. It now opens: “Contributions to Google Maps should reflect genuine experiences or define a business’s permanent identity… Therefore, don’t post content for advertising or solicitation purposes.” A new section for merchants spells out the rest.

In the listing

Google’s wording: “Promotional or commercial content that contains any of the following: Time-bound promotions, pricing, or direct calls-to-action.”

That covers your description and the other fields that describe your business. “Spring special, 20% off, call today!” doesn’t belong there anymore. Neither does a price list.

In posts

Google’s wording: “Email addresses, phone numbers, social media links, or links to other websites in your posts that are not related to your business. Offers and updates that may be seen as promotional or commercial content are otherwise permitted in posts.”

Posts can still carry offers and updates. What’s out is contact info and links that aren’t about your business.

Quick self-check

• Description: does it say what you do, who you serve, and where? Cut prices, deadlines, and “call now” lines.
• Posts: does every link and phone number point to your own business? Offers are fine.
• Website: this is where your prices, promotions, and calls to action belong. Google’s Maps policy doesn’t govern your own site.

A clean profile that matches your website gives Google fewer reasons to step in and edit it.

How to make sure you see the next notice

Four days goes fast if the notice lands in an inbox nobody reads.

• Use a manager email someone checks daily. Many profiles are tied to an old Gmail or a former web designer’s account.
• Add a second manager, like an office manager or partner, so two people get notices.
• Keep Business Profile notifications on. Look for the notification settings in your profile’s menu. Google moves things around, so if you can’t find them, search Google’s Business Profile Help for “notifications.”
• Open Edit profile every week or two and scan for blue text. Some edits go live without a notice.

FAQs

How long do I have to respond to a suggested edit? Google says that once you’re notified, you have 4 days to accept or reject the suggestion.

What happens if I ignore it? Google says it may automatically publish the update if it’s supported by other publicly available information, such as your business website.

Can Google change my profile without asking me? Yes. Google says it may apply suggested user edits without prior review when the edits are necessary to meet policy guidelines. It can also update your profile when other sources report your info is wrong or out of date.

Is the email a scam? Don’t click links you aren’t sure of. Sign in to your Business Profile directly and select Edit profile. Real updates show as a notice at the top and as blue text. Google says it never asks for payment or account passwords.

Can I put prices or a “call now” line in my Business Profile? Not in the listing. Google’s policy bars promotional content there that contains time-bound promotions, pricing, or direct calls-to-action. Posts can still carry offers, but they can’t include contact details or links to other websites that aren’t related to your business.

Not sure your profile and website agree?

We review both side by side for service businesses in Nashua, Manchester, Concord, and Lowell, and show you where they disagree. That’s the core of our Google Business Profile optimization and website SEO work. Request a free audit and we’ll show you what Google sees.